Hey, fashion tech crew đ Felipe here. Todayâs story is about a pair of glasses that looks totally normal, until you notice thereâs a screen inside that only you can see.
The founder
Before he ever thought about eyewear, Will Wang was an engineer at Apple. From 2016 to 2018 he worked on the development and mass production of Apple Watch and iPhone, which is basically a masterclass in shipping tiny, precise hardware to millions of people.
He walked away from that with one belief he still repeats today: âTechnology shouldnât fight for your attention, it should free it.â So he did something unusual for a hardware guy. He pulled together people from tech and from luxury eyewear, and asked them to build a gadget that doesnât look like a gadget.
The company
That became Even Realities, founded in 2023 in Shenzhen, China. The team stayed small and obsessed with one thing: screens you barely notice. And it paid off. In July 2026 the company raised US$ 150M in a round led by Meituan and Tencent, and became a unicorn at a US$ 1B valuation.
The market
Smart glasses are turning into the next big wearables fight, and most of the big players are betting on cameras. Even is betting the other way, and Will has been loud about it. Evenâs answer is privacy by design: no camera, no speakers. Just information when you need it.
The product
The Even G2 launched on Nov 12, 2025 at US$ 599. It looks like regular eyewear, with a magnesium and titanium frame that weighs just 36 g.
Inside both lenses thereâs a green Micro LED display with waveguides: 640x350, 60 Hz, 1,200 nits and a 27.5° field of view. Text shows up right in your line of sight, and nobody around you sees a thing.
The star feature is Conversate. It listens, suggests follow-up questions during a conversation and summarizes everything afterwards. On top of that you get live translation, a teleprompter, navigation and notifications.
Itâs made to live on your face all day: a 2-day battery, a case with 7 recharges, IP65 dust and water resistance, and prescription lenses from -12 to +12.
And for people who hate digging for their phone, thereâs the Even R1, a ceramic and steel smart ring (US$ 249) that controls the G2 with a tap and tracks heart rate, steps and sleep.
My take
What gets me about this story is the restraint. Will came from the place that taught the world to stare at screens, and his big idea was a screen that gets out of your way. In a market racing to put cameras on everyoneâs face, Even is proving that taste and privacy can be a business model. Worth a billion, apparently.
